All successful projects start with great listening. Empathy, guts, and a knack for interviewing are key. I want to know everything in your head. I want to know who your audience is. I want to know everything in their heads.


Now its time to shoot a thousand feet into the air, look down at your situation, and begin stacking stuff and connecting dots. A solid synthesis of all the insight, obstacles, goals, and audience perspectives can confirm that I’m on the right track, helps get you out of the weeds, and gives us strategic focus as we move forward.


We did our listening. And synthesis. We batted around some crazy ideas then validated the BEST of them against our strategy. Now its time to DO STUFF.

  • Join our Thing!

  • Plants are Machines

  • IMG_1692

  • From Crash to Care

  • iPad with Hand

  • Kaboom

  • VIDEO SCRIPTS/PRODUCTION: Animations that Explain Things

  • VIDEO: Skyward Academy

  • Stupid Innovation - Real Innovation

  • viral spread

  • 2012 Brand Naming

  • reach your audience

  • IMG_1494

  • Neglected - WTF

  • Manufacturing

  • Alone Person

  • La Soupe Flyer Blurb


  • yup. :)

  • you suck

  • Had Enough

  • La Soupe Website

  • 2013-11-30-16.55.13